Since April 2020, UN Women has been collecting data to inform a gender-sensitive response to Covid-19, working with national statistics offices, governmental entities and international partners.
Expectations for governments and organisations to act on the challenge of inclusivity has risen from citizens and consumers. It is no longer an activity relegated to the notes in an Annual Report but is an imperative for societies and brands.
It's now four decades after the HIV/AIDS epidemic was first recognised medical science has brought an incredibly long way in the fight against this disease . Yet progress around the world has been very uneven, and in parts of Southern Africa, around 20% of the population is HIV positive.
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
On the occasion of the International Children's Rights Day, Notre avenir à tous, an impact company founded by Hélène Roques, reveals the results of its fifth survey, carried out by Ipsos, since 2012, to fight against the malaise of youth. A survey of 1,000 French young people aged 11 to 15, representative of the French population, has been entrusted to Ipsos, in October 2021, with the support of the Innovation-Health Chair of Essec and the Jean-Jaurès Foundation.
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end-of-year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.
In a continued quest to bring the voice of global citizens to the debate surrounding climate change and sustainability, Jessica Long and Pippa Bailey were invited to present in the Blue Zone at COP26 in Glasgow, where they shared Ipsos data from across the globe to help bust three myths.
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
