Ipsos strengthens its Audience Measurement expertise in Middle East & North Africa with the acquisition of Seventh Decimal
Ipsos announces the acquisition of Seventh Decimal, a research technology company specialising in Out-Of-Home (OOH) audience measurement. Established in 2019 and headquartered in the UAE, Seventh Decimal is still in the initial phase of its development and will benefit from Ipsos to scale.
Leveraging proprietary, state-of-the-art mobility intelligence, the company delivers advanced OOH media exposure measurement for brands, media agencies, and media owners. Its platform provides predictive planning and post-campaign analytics, reporting on OOH exposure, frequency of exposure and granular results for both static and digital OOH.
By integrating Seventh Decimal’s technology, Ipsos will further establish itself as a market-leader for OOH and add advanced mobility analytics to its end-to-end suite of OOH measurement services. The combined offering will become the global reference for OOH measurement and enable advanced metrics such as cross media comparability.
