Ipsos @ Viva Technology Fair in Paris
66,000 visitors, 5,000 startups, and thousands of innovations presented during 3 days, the Viva Technology Fair took place in Paris from 15th to 17th of June.
Ipsos, the only "Market Research company" present at the show, was a partner of this 2nd edition. Our experts took turns to animate our "Viva zone", meet potential technological partners, welcome our customers and present our new offer dedicated to startups. Didier Truchot, Ipsos Chairman and CEO presented a keynote speech.
The Viva Technology Fair was also an opportunity to reaffirm our promise to continue to innovate to strengthen our customers' knowledge of their markets and consumers and thus offer them the competitive advantage they expect. From Virtual Reality to text-mining, through to image recognition and massive data structuring, new technologies greatly increase the power of studies. Ipsos proposes an ever more relevant use of data, in the service of a better understanding of the environment of companies, consumers and citizens. This is the meaning of the "Total Understanding" plan, illustrated by examples of "Augmented Research", which Didier Truchot, presented at a keynote speech: "Our business consists in delivering a competitive advantage to companies in a secure, simple, relevant and fast way. New technologies help us do this better and faster for a total understanding of citizens and customers […]. We want to be able to master any source of information, using any relevant technology."
