October 2019 index shows continued decline in global consumer confidence

Optimism lessens significantly in half of the economies surveyed, including the U.S., mainland China, Germany and India.

The author(s)

  • Chris Jackson Public Affairs, US
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At 48.8, October 2019’s Ipsos Global Consumer Confidence Index is down 0.6 points over the past month, 1.4 points over the past three months of the year, and at its lowest level in more than two years.

Amid heightened trade-related tensions, consumer confidence has dropped more markedly in four of the world’s five largest economies over the past three months than it has globally. It is the case in the United States (by 1.9 points), mainland China (by 4.9 points), Germany (by 2.3 points) and India (by 5.4 points). Other markets that have seen a significant decline during that same period include: Spain (by 5.0 points), Italy (by 3.5 points), Mexico (by 2.4 points), Australia (by 1.9 points), South Africa (by 1.8 points), Belgium (by 1.7 points), and Canada (by 1.6 points). Among the 24 countries surveyed, only South Korea (+2.2) sees a significant three-month gain in its National Index.

The Consumer Confidence Index, also called the “National Index,” reflects consumer attitudes on the current and future state of their local economy, their personal finance situations, their savings and their confidence to make large investments. Mainland China continues to enjoy the highest National Index with a score of 69.3, followed by Saudi Arabia (63.6), the United States (60.7), and India (59.3). At the opposite end of the spectrum, Turkey stands at the bottom of the National Index with a score of 36.6, followed by Argentina (38.3) and South Africa (38.3).

National Index | Global consumer confidence index | Ipsos

Visit our interactive portal, Ipsos Consolidated Economic Indicators for graphic comparisons and trended data pertaining to the Global Consumer Confidence Index and sub-indices - and all the questions on which they are based.

These findings are based on data from Refinitiv /Ipsos’ Primary Consumer Sentiment Index (PCSI) collected in a monthly survey of consumers from 24 markets via Ipsos’ Global @dvisor online survey platform. For this survey, Ipsos interviews a total of 17,500+ adults aged 18-74 in the United States of America, Canada, Israel, Turkey, South Africa; and age 16-74 in all other markets each month. The monthly sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China (mainland), France, Germany, Italy, Japan, Spain, Great Britain and the USA, and 500+ individuals in each of Argentina, Belgium, Hungary, India, Israel, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey.

The author(s)

  • Chris Jackson Public Affairs, US

Consumer & Shopper