In such a fast-paced and multi-faceted environment, what are the key considerations for those working in oncology today?
In an update of our 2018 edition of this paper, we combine new data from Ipsos’ Global Oncology Monitor with our current therapy expertise and market insight to outline the considerations and challenges for professionals who market, or conduct marketing research for, oncology products.
The fundamentals of the disease and the complexity of its treatment are discussed, as well as specific developments such as biomarker testing, the ongoing rise of immunotherapy and biosimilars and, of course, more recent impacts from the global COVID-19 pandemic.
World AIDS day 2021: “We’re fine with taking medicine… we just want everyone else to be cool with it.”
It's now four decades after the HIV/AIDS epidemic was first recognised medical science has brought an incredibly long way in the fight against this disease . Yet progress around the world has been very uneven, and in parts of Southern Africa, around 20% of the population is HIV positive.