[Webinar] Consumer coping strategies in the cost of living crisis

Inflation has topped the list of global worries for more than 12 months. Over four in ten (42%) say it is one of the biggest issues affecting their country. Record-high prices, especially in food and gas, have forced many of us to change our spending behaviors and adopt new budget-friendly habits.

Join our upcoming webinar as we explore social data from the US and UK to learn how consumers are really coping. By analyzing millions of online conversations, we uncover consumer “lifehacks” in times of economic uncertainty and address what these coping strategies mean for brands.

Ipsos Synthesio experts Pavel Lebedev and Sandro Kaulartz will discuss:

• Applying Ipsos Synthesio’s framework to social data to understand cultural values and adaptation strategies
• The top sectors and spending categories discussed online in connection to the cost of living crisis
• New behaviors revealed by social data, including how consumers are “hacking the system” to save money
• How to map consumer signals from social data to business implications

Register here