One in seven globally would pay more for travel with lower carbon-footprint than airplanes
Younger, more educated consumers are more willing to use lower carbon-footprint alternatives to air travel.
A new global study by Ipsos, carried out on behalf of the World Economic Forum, on the topic of air travel environmental impact, shows the following:
- One in seven global consumers (14%) would use a form of transportation with a lower carbon footprint than air travel even if it were less convenient or more expensive. Twice as many (29%) would do so if it were as convenient or no more expensive than flying.
- The global public is divided into three groups of similar sizes when it comes to trusting both the commitment and the ability of airlines to reduce their environmental impact: roughly 1/3 are fairly or very confident in them, 1/3 have little or no confidence in them, and 1/3 sit in the middle
- Frequent flyers are much more likely than less frequent ones to trust airlines’ commitment and ability to reduce their impact on the environment (about 3 in 5 do), but also to consider alternative forms of travel with a lower carbon footprint.