Innovation | Product Testing | Ipsos

Product Testing

The product testing solution enables clients to achieve product superiority through innovation or renovation.

We provide the ideal balance of technical rigour with prescriptive guidance at the fast pace our clients need to achieve superiority at every stage of the product lifecycle. We do this using different data source,  combined with artificial and human intelligence to maximize your product development. From the early stages of uncovering the consumer need, to developing and iterating prototypes (which can be done via quant and qual sessions in real time).Through to validating the performance of the product, Ipsos can enable your product’s success at any stage.

As the world’s largest product testing adviser, we provide a suite of solutions grounded in “Real Insights from Real People” for sensory optimisation, category appraisals, prototype screening, concept/product fit, competitive benchmarking, cost savings and product quality improvements.

Product testing in today’s world needs to be agile and cost efficient while providing the required rigour for a proper and successful product innovation or renovation. Using unique, award-winning proprietary solutions, we have helped clients to create globally successful product testing protocols.