In search of the « middle-class Australian » ?

A look at culture and lifestyle trends, and attitudes to financial security and retirement in Australia.

Social mobility in Australia has meant that notions of social class have been disrupted. The term ‘middle class’ is used to describe almost everyone in Australia, but few can define what it means or what a middle-class lifestyle really looks like today.

 

Meanwhile, the terms ‘lifestyle’ and ‘standard of living’ are often used interchangeably, and in a property market where the median house price in Sydney is more than a million dollars, no one really knows what qualifies you as ‘rich’ or ‘wealthy’ anymore.

Factors to influence social class

 

Based on a survey of 2,000 Australians, this white paper reveals where Australians believe they sit on the socioeconomic strata and their expectations for how they should live.

Related news

  • KEYS: Our World in Motion
    E mobility Webinar

    [Webinar] KEYS: Our World in Motion

    At our next KEYS webinar, we’ll be launching the inaugural Ipsos Mobility Report.
  • [Webinar] Real evidence from real experiences: Patient Centric Evidence
    Healthcare Webinar

    [Webinar] Real evidence from real experiences: Patient Centric Evidence

    Regulators, payers and clinicians are asking for more than traditional real world evidence (RWE). They want to understand how treatments affect people’s daily lives - not just what is written in the case report form. But how can you build patient-centric evidence that stands up to scientific, regulatory and commercial scrutiny?
  • Battle For Attention - KEYS Webinar from Ipsos
    Communications Events replay

    [Webinar] KEYS: Battle For Attention

    In today’s hyper-fragmented landscape, communicating using short-form content and social media platforms is an essential part of our toolkit. But are they better suited to short-term engagement rather than long-term brand building? And what does genuinely innovative and creative advertising look like these days?