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2020 was a big year for online sales - But at what cost?
Something is missing from the online buying experience. Here's what brick-and-mortar stores can learn from unhappy shoppers.
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Creating a community hub in-store to drive traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
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Creating a community hub in store to drive traffic
In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.
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Wolves chooses Ipsos to deliver club retail store technology
An English Premier League club has chosen Ipsos to provide footfall counting technology to their stadium retail spaces.
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In line to capitalize on traffic in airports
Peter Luff, president of global queuing and footfall insights and analytics company Ipsos Retail Performance, explores the technology behind positive passenger experiences.
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How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
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Traffic Count Mobile App
Have you used our new Ipsos Traffic Count app yet? Available on the App Store and Android, our app benefits those who are working on the shop floor right through to managerial levels. It complements our secure online portal and provides users data and the tools they require to make operational decisions on the go. Now with voice integration, this handy app displays historical data as well as near real time data that allows staff to see immediate results. Moreover, it sends email and text notifications to alert you if your site or location is reaching maximum occupancy.
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How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
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Retail audits: Everything you need to know for 2019
Despite the immediate convenience of online shopping, the bricks and mortar retail industry is standing strong against the competition. By understanding where they stand in the market, retailers can create effective and informed strategies to keep traffic as high as possible. As the industry is ever changing, this is what they can expect over the coming year.