Search
-
Flair Italy 2025: Fleeting Future
The 15th edition of Ipsos Flair Italy explores the complex dynamics shaping Italy in 2025, a year marked by a sense of fleeting hope and a desire for a brighter future amid ongoing challenges.
-
Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
-
With the acquisition of Ipec, Ipsos strengthens its Public Affairs business and reinforces its position in Brazil
Acquisition announcement from Ipsos.
-
Ipsos becomes the leader of social and government research in Australia with the acquisition of Whereto Research
Acquisition announcement from Ipsos
-
Flair South Korea 2025: Shifts and Explorations – Decoding Emerging Trends and Opportunities
In our 2025 edition of Ipsos Flair South Korea, our local experts explore the current and future state of the Korean market.
-
Corporate reputation: ESG, polycrisis and polarisation
Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.
-
Basic rights denied: Brazilians' concerns as a reflection of society
Retrospective analysis of Brazilian’s key concerns is increasingly important for understanding the context in which the public, private and non-governmental sectors operate. We outline the current top concerns facing the country.
-
Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
-
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.