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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Know the New America & Beyond: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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America’s reputation drops across the world
The proportion saying the United States will have a positive influence on world affairs has fallen in 26 out of 29 countries over the last six months. America’s reputation has fallen most markedly in Canada. For the first time in our decade-long survey series, China is placed ahead of the US when it comes to playing a positive role on the international scene.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Know the New America & Beyond: March 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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From economic powerhouse to search for direction: what does the 2025 election mean for Germany's future?
Germany's political landscape has undergone significant transformations, particularly highlighted by the recent federal elections in February 2025.
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London takes first place in 2025 World's Best Cities report
The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.
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An introduction to Flair Brazil 2025 - Movements under the surface: tectonic tensions and real opportunities
Brazil has faced a political and socio-economic rollercoaster in recent times, and recent demographic shifts coupled with new behavioural trends present significant challenges and opportunities for businesses.