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Brands and social purpose in a politically divided time
Is it possible to support causes without upsetting consumers?
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Ipsos acquires Big Village Australia
Building on capabilities in Public Affairs and large-scale data collection.
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What is driving change: the role of stakeholder management
While the concepts that sit behind ESG are certainly not new - and have been at the centre of corporate strategy for decades - the growth and formalisation of ESG as an explicit mission have been catalysts for change. The impacts of this change are far reaching including how companies define, prioritise and manage their stakeholders. This is demonstrated by the rise of stakeholder capitalism, the notion that businesses no longer exist to create profit for shareholders/owners, but instead have a responsibility to create value for a much broader set of stakeholders.
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Real-World Evidence (RWE) Centre of Expertise
The RWE Centre of Expertise, part of Ipsos’ global healthcare business, consolidates Ipsos’ extensive capabilities in capturing and analysing real-world data with our deep understanding of compliance and regulations to create robust real-world evidence, an area of increasing priority for healthcare companies.
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An introduction to Flair France 2023: The era of polycrisis?
In a world of crises, brands must prioritize empathy, security and social/environmental responsibility. Understanding evolving views of globalization and capitalizing on the trend towards national and local brands are key strategies for success, while empathy and understanding consumer behavior remain crucial as uncertainty persists.
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Ipsos and ESG
Organisations are coming under an increasing amount of pressure to do business more sustainably. As a result, ESG (Environmental, Social, Governance) considerations are now a key part of companies’ strategic plans and roadmaps. At Ipsos we leverage research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of ESG.
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One in two women scientists say they have experienced sexual harassment at work
This is one of the findings of an unprecedented international study on gender equality in science conducted by Ipsos on behalf of the L'Oréal Foundation and involving 5,200 scientists in 117 countries. The study, which interviewed both men and women, explores sexism and sexual harassment in the scientific world and assessed its impact.
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Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities
Ipsos is pleased to announce the acquisition of Xperiti, a start-up specializing in Business-to-Business (B2B) research, with operations across the US, Israel and the Philippines.
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Small and Medium Enterprises and resource efficiency, between investment fears and the energy crisis
Small and Medium-sized Enterprises (SMEs) have a tremendous collective footprint on the environment and aspire to become more resource-efficient. Yet, they have been struggling to make structural changes that can substantially impact the environment. The current energy crisis and the spectrum of the economic recession could halt new investments in resource efficiency and undermine the European SME strategy for a sustainable and digital Europe. Policymakers must navigate the crisis and keep boosting long-term investments in resource efficiency, eliminating barriers, and facilitating access to environmental expertise.