Search
-
An introduction to Flair Brazil 2024: Nostalgia or perspectives
There is much opportunity to be found in Brazil. We need to go beyond metrics and delve deeper to understand individuals and society. And it is with this aim that we present Flair Brazil 2024.
-
Brands and social purpose in a politically divided time
Is it possible to support causes without upsetting consumers?
-
Digital extremism: How algorithms feed the politics polarisation
In the 2018 presidential election, we saw political polarisation reach unprecedented heights in Brazil. We witnessed clashes in the streets, within families, in WhatsApp groups and, above all, on social media.
-
The importance of female representation in Brazil
In order to talk about the representation of women in institutions and companies, we have to talk about gender and, above all, about the leadership positions occupied by women.
-
Ipsos Encyclopedia - Social Intelligence and AI Enabled Consumer Intelligence
AI enabled Consumer Intelligence (AICI) is a new category defined by Forrester as a way to craft insights from various data to optimise the experience of current customers and discover emerging trends, outliers, and unexpected shifts or changes in consumer behaviours.
-
29% of Europeans say they are currently in a precarious financial situation
The second European Barometer on Poverty and Precariousness conducted by Ipsos for French Secours Populaire still shows a very difficult social situation on a continental scale.
-
[Webinar] KEYS - We need to talk about generations
Join us on 21st September for a new KEYS webinar.
-
Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets