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Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands
The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.
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South Africa Primary Consumer Sentiment Index - June 2017
The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for June,2017 is down 1.2 percentage points over last month.
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LATAM - Primary Consumer Sentiment Index - June 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
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North America - Primary Consumer Sentiment Index - June 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
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African Lions: the Urban Middle Class
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
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[WEBINAR] DUEL: Understanding Appeal…and Passion
On July 13, Ipsos is very excited to introduce DUEL – the next generation of early screening for claims, pack images, and logos.
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Brazil Pulse - May 2017
Brazilians continue without confidence in the direction of the country: 93% state that Brazil is in the wrong direction, index that is similar to what we have seen in recent months. This perception reflects the lack of perspectives regarding the political, economic and social stabilization of the country.
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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The Premier' 2017 Survey: Upper Middle Class Portrait in Russia
Upper middle class Russians name as their top goals for a year travel, a healthy lifestyle and renovation of an apartment, a house or country house (dacha).
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Millennial Myths and Realities in the UK
A major new Ipsos report into Millennials reveals the truth about the “most derided generation”.