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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post COVID-19 world?
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Income and wealth disparities perceived as the most serious form of inequality
An online study by Ipsos, conducted across 28 countries in partnership with Kings College London’s Policy Institute has found that, when asked about a range of different inequalities, 60% said that inequalities in income and wealth are among the most serious types of inequality affecting their country.
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What Worries the World – March 2021
“What Worries the World?”: One year on, COVID-19 remains the greatest global concern.
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Fashion victims: The losers in the fast fashion race
What can comms. leaders learn from the challenges facing companies in the fashion industry?
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Global consumer confidence getting closer to pre-pandemic level
No significant month-on-month drop in consumer sentiment recorded in any market
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Only one in five believe early years are most important for a child’s development
A new 28 country study by Ipsos finds that one in five people (18%) believe the period from the start of pregnancy to age 5 is the most important period of a child and young person’s life for health and happiness in adulthood. The highest proportion of people say all periods are equally important (35%).
This is the first time that a global comparative survey looking at perceptions of the early years in different countries has taken place and builds off the work Ipsos conducted in the UK for The Royal Foundation in 2019 /2020. -
Eight in 10 Parents of 0-17 Year Olds Feel Judged for the Behaviour of Their Children
A new study across 28 Countries by Ipsos finds that 8 in 10 Parents of 0-17 Year olds feel judged for the behaviour of their children
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Online media literacy: Across the world, demand for training is going unmet
Results published from the Media Literacy Survey, conducted by Ipsos on behalf of Google.