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Bringing the patient voice to the fore
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
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Ipsos Omnibus is now available on the Ipsos.Digital Platform
A fast, cost-effective, reliable solution available in DIY or DIY assisted mode
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The AI paradox: businesses must not overlook their responsibility to reputation as investment in this technology grows
Digital technologies, from social media to Artificial Intelligence (AI), have undoubtedly altered peoples’ lives – some for the better, some for the worse. We’ve seen the rise of intelligent assistants like Siri and Alexa, grown reliant on communication platforms to keep in touch with friends and family, and have witnessed the positive impact of wearable technology in healthcare.
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77% of European drivers who take liberties with the traffic code do the same with public health guidelines
As we approach the long weekend to celebrate Ascension, with high traffic volumes expected on the roads, the Vinci Autoroutes Foundation has published the results of its 11th Responsible Driving Barometer survey and 8th European Barometer survey Ipsos conducted on their behalf.
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The Future of Pharmaceutical Pricing [Webinar recording]
Affordability, Evidence & Value Attribution
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Creating relevant and engaging comms with MPs for effective corporate planning
Communications with legislators are a critical aspect of any corporate affairs planning. Get it right and MPs give companies the benefit of the doubt if issues arise. Get it wrong and MPs may be quick to condemn you publicly and loudly. As such, it is critical to understand how best to communicate with legislators and to achieve meaningful engagement and how that engagement is received.
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What drives judgement of an organisation’s reputation?
An important focus for Corporate Reputation is to help our clients understand what drives their reputation, in other words, what are the issues stakeholders think about when they make judgments about companies and organisations. In this article we will show what are the key aspects organisations should be mindful of according to MPs and business journalists who we regularly interview.
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Flair Italy 2021 – A country at a crossroads
After the devastating effects of the pandemic, Italy is faced with a dilemma.