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Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption
Synthetic data, powered by AI, is transforming the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.
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Supporters of international aid outnumber opponents by nearly four to one
Across 31 countries, 50% express support for their government helping to fund international humanitarian aid organizations
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European Neurologists’ Opinions on Alzheimer’s Disease
Surveyed European Neurologists Report Consensus on Early Detection and Stronger Primary Care to Advance Alzheimer’s Disease Diagnosis and Treatment
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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Brazil Auto: Thriving Amidst Challenges
Read our new POV on the Brazilian auto market. Between ethanol and EVs: a hybrid bridge, rising Chinese brands, and consumer-led choices.
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Thank You for Joining Us on CX Day 2025!
We are grateful for your participation in our CX Day 2025 celebration on LinkedIn Live. The discussions were enriching and the insights shared were invaluable in helping us to continue enhancing customer experiences worldwide.
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Volkswagen Group UK Redefines Customer Experience Measurement Through Ipsos and Medallia Collaboration
Ipsos, along with Medallia, Inc., has announced the next step in its partnership with Volkswagen Group UK, marking the next phase in VWG UK’s customer experience journey.
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[WEBINAR] Ipsos@Cannes 2025 - The Empathy Re-Connection
How can creatives and brands reconnect with people in a synthetic, fragmented, and uncertain world?
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The state of the special relationship between the U.K. and U.S.
In five charts, Melissa Dunne takes the temperature of Americans and Brits ahead of Trump’s visit hosted by King Charles III.
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QA Flex page
The world is ageing. By 2030, one in six people will be aged 60 or over. But are our cultural attitudes adapting to this change? This month's edition of Ipsos Update features two articles on ageing. First, we present the findings from our latest Global Advisor study, which examines how attitudes towards ageing have (and have not) changed since 2018.