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The tech sector always bets that product quality will override privacy concerns
Probably the most common criticism levelled at the tech sector is the one about privacy – the sense that the tech sector, or government enabled by the tech sector, are collecting far more data on individuals than they should, and that the data is then being sold or used for unclear purposes. While the tech sector sticks closely to its cherished, and well-proven, ideology that positive user experience nearly always mitigates these concerns in practice, it is also true that the concerns of pro-privacy groups within society, and government, are getting louder and more prominent.
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A majority (57%) of Europeans expect to travel this summer
France and Italy lead with 67% expecting to take their usual summer holiday
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LGBT+ Pride 2021 Global Survey points to a generation gap around gender identity and sexual attraction
Laws to protect LGBT people from discrimination laws and equal marriage and adoption rights have majority support in most but not all of the 27 countries surveyed
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The AI paradox: businesses must not overlook their responsibility to reputation as investment in this technology grows
Digital technologies, from social media to Artificial Intelligence (AI), have undoubtedly altered peoples’ lives – some for the better, some for the worse. We’ve seen the rise of intelligent assistants like Siri and Alexa, grown reliant on communication platforms to keep in touch with friends and family, and have witnessed the positive impact of wearable technology in healthcare.
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Creating relevant and engaging comms with MPs for effective corporate planning
Communications with legislators are a critical aspect of any corporate affairs planning. Get it right and MPs give companies the benefit of the doubt if issues arise. Get it wrong and MPs may be quick to condemn you publicly and loudly. As such, it is critical to understand how best to communicate with legislators and to achieve meaningful engagement and how that engagement is received.
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What drives judgement of an organisation’s reputation?
An important focus for Corporate Reputation is to help our clients understand what drives their reputation, in other words, what are the issues stakeholders think about when they make judgments about companies and organisations. In this article we will show what are the key aspects organisations should be mindful of according to MPs and business journalists who we regularly interview.
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Reputation on the rise: Safeguarding your brand reputation through investment in cyber security
There is a difference, it seems, between knowing something and really knowing something.
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Fashion victims: The losers in the fast fashion race
What can comms. leaders learn from the challenges facing companies in the fashion industry?
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[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis
As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?
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Ipsos consolidates its out-of-home measurement leadership with the acquisition of MGE Data
Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.