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Corporate reputation: ESG, polycrisis and polarisation
Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.
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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Ipsos Earth Day reports
Ipsos launched its annual Earth Day report in 2021. This global survey is conducted thanks to the Global Advisor platform and runs in more than 30 countries, interviewing more than 20,000 people.
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The power of the ESG x Brand collaboration
Opening opportunities to positively shape expectations and drive brand success.
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[ Webinar ] KEYS - ESG: Are we making progress?
Recent years have seen organisations around the word coming under increasing pressure to do business more sustainably. ESG (Environmental, Social, Governance) considerations are now a key part of many companies’ strategies and roadmaps.