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Know the New America & Beyond: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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AXA Mind Health Report : Mental health continues to deteriorate around the world
Mental health around the world continues to deteriorate according to the fifth edition of the AXA Mental Health Report. The study, conducted in collaboration with Ipsos, aims to identify mental health and well-being issues around the world in order to develop solutions to alleviate them. Ipsos surveyed 17,000 people from 16 countries across Europe, the United States and Asia.
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The State of Britain
A speech given by Ben Page, CEO of Ipsos at Anthropy at the Eden Project, March 2025
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Ipsos Launches AI-Powered Risk Informer for Real-Time, Project-Based Risk Monitoring
Discover How Our AI-Powered Platform Transforms Risk Management and Sustainability Compliance
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Ipsos & Pringles: A Success Story
The power of audience research to support the pursuit of convention-breaking creative ideas.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy