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Human-Animal bond in Europe
Ipsos partnered with Boehringer Ingelheim to carry out a survey to explore the human-animal bond and the role it plays on owners’ wellbeing. The survey was conducted in five European countries (France, the UK, Germany, Italy and Spain).
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[WEBINAR] Behavioural Data in a Survey World
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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[EVENT] IIeX Behaviour 2018 in Chicago
From November 7 to 8, Ipsos is delighted to be presenting at this year’s IIeX behavioural science conference.
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[WEBINAR] A (Digital) Path to Success
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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Ipsos Update - September 2018
September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
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Ipsos Update - June 2018
June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018 in the UK
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
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Cognitive Battlefield - Part I: A framework for assessing optimal engagement strategies
The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?
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[EVENT] MRIA Conference & Gala Awards
June 10-12 - Ipsos is delighted to be a sponsor of Canada’s premier marketing research industry conference being held in Vancouver in June. This year, several of our experts will be sharing case studies illustrating the business impact of research insight.
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Only 38% of Americans feel Autonomous Vehicles will be Safer
New Ipsos study shows skepticism about self-driving cars.