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Does your media plan maximize value, or just cut costs?
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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Should brands try to change the world?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
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Over half of GB adults now own a tablet
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Instagram’s Impact on Indonesian Businesses
With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
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[WEBINAR] Evidence-Gap Analysis
Tactical approaches to articulate value and increase collaboration between HEOR and market access.
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Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio
Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
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[WEBINAR] Storytelling in the Digital Age
This must-see webinar will help drive your advertising strategies in 2019, and beyond.
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Subscription Video on Demand Trends in MENA
Ipsos in MENA is launching its fourth wave of the SVOD survey.