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Earth Day 2021: Globally the public ask: “What is the plan to tackle climate change?”
A new global study by Ipsos, conducted online among adults across 30 markets between February 19 and March 5, 2021 shows that a Global Market Average of only 31% agree their government has a clear plan in place for how government, businesses and people themselves are going to work together to tackle climate change. A third, 34%, disagree.
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Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really?
The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth -
[WEBINAR] Sustainability: What we know and how you can act in 2021 & beyond
Please join us for a webinar to get answers that supports you to understand and target the right consumer segments and to create a market for your sustainable products / services.
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Protection in times of crisis
BNP Paribas Cardif has released the results of an opinion survey on the impact of the Covid-19 crisis in France and around the world.
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KEYS - Dynamic planet [Webinar recording]
Anticipating Demographic, Environmental & Technological Change
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Fashion victims: The losers in the fast fashion race
What can comms. leaders learn from the challenges facing companies in the fashion industry?
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis
As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?
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Attitudes to COVID-19 vaccines [featured at the Davos Agenda 2021]
The global rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. This could bring many problems. Some we will anticipate; some we won’t. One glaring problem that is quickly emerging is a major mismatch between vaccine supply and demand.
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Entrepreneurialism alive and well in the time of the pandemic
Entrepreneurial spirit is up among women and younger adults.