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Decoding the lead user innovation landscape
How to get ahead of the curve with consumer-led product innovations.
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Over half of GB adults now own a tablet
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio
Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
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Germany Retains Top “Nation Brand” Ranking, U.S. Out of Top Five Again
Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place - major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.
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The public's Brexit predictions
A major new Ipsos survey conducted in partnership with the Policy Institute at King’s College London and UK in a Changing Europe reveals what the public think will happen in the Brexit negotiations, and the impact of leaving the EU on key issues over the following five years.
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[WEBINAR] Behavioural Data in a Survey World
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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Technology Tracker Q3 2018 in GB
8 in 10 GB adults own a smartphone. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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[EVENT] Media, Marketing & Disruption
October 24 - Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
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[WEBINAR] A (Digital) Path to Success
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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[EVENT] Behavioural Science & Marketing Summit
On October 9, join Ipsos’ Namika Sagara who will be among the esteemed speakers presenting at this year’s Summit.