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Innovation 2020: L&G Qual Quant Case Studies [Webinar recording]
On demand webinar sharing concrete examples of deep dive qualitative case studies illustrating how lotteries across North America are successfully leveraging digital approaches to innovate in the sector.
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Creating retail window displays to improve store performance
A renowned brand, cool products and excellent customer service is key to a successful retailer. This will certainly see many visitors returning to your store, which will thereby grow your loyal customer base. However, your retail window display is imperative to influencing the increase of foot traffic, drive store conversion and improving the store’s performance. Therefore, you would need to make changes to target your audience, ensure its prominent and eye catching as much as possible to maximise sales.
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[WEBINAR] Stop Scraping, Start Digging 2020
How to seduce the intuitive mind of consumers with your brands and innovations.
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[EVENT] IMPACT 2020
On March 11, come and follow our Ipsos CEO, Ben Page's perspective: "all change!"
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Creating a community hub in-store to drive traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Creating a community hub in store to drive traffic
In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.
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Affluent Highlights: Are European Affluents listening to podcasts?
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
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January 2020 Global Consumer Confidence: a mixed picture
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.