With a new decade arriving against a backdrop of global, regional and national uncertainty, the business of insight is facing the most radical set of challenges it has ever seen. Changing buying habits, a febrile economy, digital disruption and geopolitical realignments are having a major effect on how we seek to understand consumers and citizens, and how we organise and perform our valuable work. Impact 2020 will face these challenges head on, setting a new agenda for the research world to do more than just survive, but capitalize, and prove that in an era of uncertainty, evidence still matters.
Come and meet us on day 2, Ben Page, CEO of Ipsos MORI, will be presenting:
The future is a foreign country...
The CEO’s perspective: ‘all change!’
With a perspective hone through leadership of a global firm working in every sphere of research, Ipsos MORI CEO Ben Page is perfectly placed to explore some of the weird and wonderful consumer trends, research findings and political oddities that look set to frame our coming decade.
Ben Page, CEO, Ipsos MORI (@BenatIpsosMORI)