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Ipsos Helping Companies Like IBM Understand the Importance of Belonging
In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. Does brand belonging really matter?
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[EVENT] Empowering the Empowered Consumer in Malaysia
January 24 - Today’s empowered consumers have more choices, greater knowledge and higher demands. They take charge of every aspect of their lives and seek innovations that fuel their desire for control.
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[EVENT] Employee Engagement Round Table: The Revolution @ Work is Underway
January 24 - We’re delighted to announce the date of our second Engagement Round Table - a series of networking events for HR leaders, designed to improve levels of Employee Engagement within the UK’s leading organisations.
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[EVENT] Are You Getting Value From Your Data?
January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.
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Taking a stand – Do the rewards of corporate activism outweigh the risks?
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
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Employer branding – corporate reputation and the war for talent
Having a strong employer brand is crucial to corporate reputation, giving companies not only a recruitment edge in the growing talent war but also the highest-quality long-term ambassadors to deliver on their brand promises. Employees are more demanding than ever when it comes to what they expect from their employer but this is not purely down to Millennials; employees at all life stages want a career with a deeper purpose. Getting it wrong and failing to deliver on the employee brand expectation can have consequences that extend well beyond employees; consumers too are demanding more from corporates.
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How Text Analytics can Reveal more Insights from Crowdsourced Ideas
In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers.
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Communicating with Millennials – attitudes and beliefs within the ‘echo-chamber’
Millennials can be challenging to communicate with, but corporate comunicators often do not think in terms of age, but rather attitudes and behaviours. The most worrying phenomenon concerns ‘echo-chambers’. Millennials trust companies and engage with those that are transparent, responsible and have something to say. however, true loyalty is hard to achieve.
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Taking Responsibility - Ipsos Foundation & Ipsos Healthcare Partner on Volunteering Programme
Following the devastating 2010 earthquake, The Joseph School was formed to educate a new generation of Haitian leaders.
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Great Expectations 2017: Are service expectations really rising?
Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.