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Splintered Societies
Rising inequality leads to a splintering of traditional structures with new ideologies and political allegiances emerging. People feel that businesses and governments need to do more. Focus on commitment to our many shared values worldwide to help lower temperatures at home.
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[Webinar] KEYS: THE MIDDLE CLASS: In Crisis?
Join us for our new KEYS webinar and gain a deeper understanding of the current dynamics shaping the middle class globally.
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Globalisation Fractures
While the world remains highly interconnected, globalisation is seen as having winners and losers, both at the market level and personally. Focus on playing up local strengths as well as global cooperation and scale.
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The Next Big Thing: Exploring the EDGE for High Growth Opportunities
Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.
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AXA Future Risks Report 2025
AXA and Ipsos bva have published the 12th edition of the Future Risks Report, a first-of-its-kind report based on a global survey of 23,000 citizens and 3,595 risk experts to measure and rank levels of fear and vulnerability to 25 different life risks.
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Low awareness of GLP-1s globally, but high in the most advanced economies
Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.
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The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence
Exploring the landscape of patient-reported outcomes (PROs).
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Climate Change and European Regulations in the European Union
Almost four-fifths (77%) believe large companies should be held accountable for environmental harms in their value chains.
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Ipsos Update – October 2025
Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Know the New America & Beyond: September 2025
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.