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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Economic Pulse of the World - July 2017
The average global economic assessment of national economies surveyed in 26 countries is down two points with 43% of global citizens rating their national economies as ‘good’.
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Sticky Apps and the 5 Golden Rules
In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky.
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Video Analysis and the Future of Total Understanding
Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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The Economic Pulse of the World - June 2017
The average global economic assessment of national economies surveyed in 26 countries remains unchanged with 45% of global citizens rating their national economies as ‘good’.
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The Economic Pulse of the World - May 2017
The average global economic assessment of national economies surveyed in 26 countries is up two points with 45% of global citizens rating their national economies as ‘good’.
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Summer Holiday Plans Among Europeans and Americans
In 2017, summer holiday plans are on the rise again in all countries. More short leaves are in the works and the average budget is in decline.