They prefer to spend money on experiences rather than things.
October 16-18 - Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.
On October 9, join Ipsos’ Namika Sagara who will be among the esteemed speakers presenting at this year’s Summit.
September 27 - Affluents are one of the most powerful and influential target audiences across all industries, driving revenue, adoption of new technologies and experiences, and influencing purchases amongst their peers and network.
September 27 - Move over millennials! The next generation has arrived, and these socially and politically conscious citizens born after 1996 are changing everything.
On September 25, join Ipsos and HEINEKEN at ESOMAR Congress 2018