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Ipsos in Canada Takes Three Awards in Research Excellence
Ipsos has been privileged to work with exceptional Canadian clients on inspiring programs, and a select number of these were recognised at the June 1, 2017 Excellence in Research Awards Gala hosted by the Marketing Research and Intelligence Association (MRIA).
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2017 US Politics - Trump is Struggling to Improve his Approval Rating (June 21)
In the latest Reuters/Ipsos Core Political, healthcare continues to dominate the news cycle, cementing its place as Americans’ top priority
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Conquering Complexity: The coming revolution in oncology biomarker testing
Despite the advent of targeted therapies and the associated rise in the use of companion and complementary diagnostics, we are only just emerging from the initial exploratory stages of oncology biomarker testing. As will be argued in this paper, we are on the cusp of a much more radical revolution, and the molecular diagnostics landscape is set to change dramatically in the coming decades. It is crucial that any company entering this space prepare for this imminent upheaval and plan their launch strategy accordingly.
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How Britain Voted in the 2017 Election
As we have for every general election since 1979, Ipsos has produced estimates of how the voters voted in 2017.
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[EVENT] Unmet Need for Social Care in the UK
With care for older people rising up the policy agenda and generating widespread debate, we invite you to come on July 20 and hear the findings of our research project exploring unmet need for adult social care for older people and discuss the implications with our panel.
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The Role of Surveys in the Age of Behavioural Science
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
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What Worries the World in 2016?
The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries1 about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.
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Taking Responsibility - CSR Kicks Off for Ipsos in Korea
Volunteering for the disadvantaged children.
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Brand Risk in the New Age of Populism
In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organisations to navigate ideological consumers?
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Middle East - Primary Consumer Sentiment Index - June 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.