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Pharma knocks tech off the top spot as most trusted industry
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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How is inflation impacting consumer behaviors, attitudes and emotions?
Essentials help you best understand the new context.
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Strategic guidance & learnings for advertising at scale in times of inflation
Access valuable insights to communicate efficiently in times of inflation
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How can I best play on demand or activation?
Equity Express Inflation Diagnostics let you know if your equity is strong enough to support price increases.
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How can i observe my customers/consumers in real life?
Discover how they navigate inflationary pressures with ethnography.
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Communicate around price and value in times of inflation
Learn how consumers perceive the value of your products and services and identify the best creative ideas.
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Create greater value perspections by applying BSCI principles
Understand the underlying mechanisms that shape consumers' behaviours to drive change.
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How do I keep my teams connected to our customers and consumers?
The Empathy program helps you develop an intimate understanding of the choices they are making and the pain points associated with those choices.