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[EVENT] Global Business Influencers 2017 - USA Launch
Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
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Technology Tracker Q2 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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[EVENT] Global Business Influencers 2017 - European Launch
Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of agenda for many.
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Passive Simplicity - The Future for TV & Radio Audience Measurement
In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.
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Do We Still Need to Ask Questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
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Sticky Apps and the 5 Golden Rules
In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky.
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[WEBINAR] Affluents in the Fast Lane
For over 40 years, we have been tracking the lives, lifestyles and media habits of Affluent Americans. Insights gleaned from our study are used by hundreds of companies to inform media, marketing and advertising decisions.
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[EVENT] Vroom Vroom - Ipsos Affluent Report
Are you a subscriber to the Ipsos Affluent Report? If so, then you’re eligible to attend our exclusive subscriber-only panel discussion, on August 8, detailing results from the latest wave of our study as it relates to Affluent Americans’ love affair with cars – particularly vehicles that offer luxury, high-performance, and technological advances.
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Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands
The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.
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Fake Facts
“Fake news”, according to Wikipedia, is “written and published with the intent to mislead in order to gain financially or politically, often with sensationalist, exaggerated or patently false headlines that grab attention.”