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[WEBINAR] 2017 Affluent Outlook: Featuring Affluent Trends That Media & Markets Need To Know
25 Jan 2017 - Do you want to hear our industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
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The European Affluent Splurges on Christmas Gifts
Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
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[EVENT] What Future for French Political Landscape?
The Association Les Amis du Crif is organising a conference on 23 January on a more than current issue on the eve of the presidential election: "What future for the French political landscape?".
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US Affluents and the Holidays
Do you have your marketing strategies lined-up with this target group?
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Australian 2016 Trends Wrap Up
Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016.
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2016 US Politics - President-Elect Trump’s Personnel Moves to Date Have Begun to Boost Americans’ Confidence (December 21)
59% of Americans believe that the country is headed in the wrong direction, with Republicans (61%) and Democrats (57%) having a fair amount of pessimism. More Independents (68%) believe that the country is off on the wrong track.
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[EVENT] The Mystery Tour–Fashion Retailing
Join us on 17 January for a live Mystery Shopping session, specifically dedicated to Fashion Retailing professionals.
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"Why Do I Like Pillows?" - Understanding What Customers Want
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
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New survey shows Brexit vote slightly dents UK’s reputation among EU nations
Ipsos surveyed nearly 40,000 18-34 year olds across the G20 nations on behalf of the British Council, to measure perceptions of the UK pre and post-Brexit.
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Neuromarketing: Your Brain on Advertising - Interview
In this video, Elissa Moses discusses the science of neuromarketing and how the brain engages with physical and digital channels.