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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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Global vs. Local
Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.
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What keeps communicators awake at night?
Reputation Council members across the world face a range of business challenges – but what are the biggest issues that keep them awake at night?
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Shared values
Is society so polarised at the moment that companies need to pick a side in order to thrive?
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Six Conceptions of Nationality - A Global Segmentation Based on Inclusiveness
To better understand the nature and the prevalence of nativism around the world, Ipsos has segmented the adult population of 25 countries into six groups reflecting their conception of nationality.
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Global Advisor: Views on Aging
Ipsos global study finds high levels of concern about aging and paints a worried picture of later life.
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#IWD2019: Women in Society today
Global study find that majority of men acknowledge that gender equality can only be achieved with men’s support, however half think they are being expected to do too much