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Australians Want More Action on Climate Change – Annual Ipsos Climate Change Report
Australians willing to spend taxpayer money on projects to combat climate change. The 2016 edition is the tenth consecutive year we have asked Australians their views on environmental topics with a focus on climate change.
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This is What Kenyans Want in 2017
Making more money is the major goal for majority of Kenyans in the new year.
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[EVENT] Who Cares What You Think? Do People's Voices Matter for Sustainable Development?
Join us for this panel event at which Ipsos will launch its new global Sustainable Development Research Centre.
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Seasonal Shopping: Black Friday Results in the UK
Black Friday: online rules the roost as footfall levels fall! As predicted, UK retail footfall fell on Black Friday as shoppers shelved the high street and turned to online sales.
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Black Friday: The Story So Far
In 2016, Black Friday falls on 25th November. Ipsos brings you on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Emotion, Attention and Memory in Advertising
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour. So emotion-based advertising can be highly effective, but to be truly effective it needs to be more than just a good story.
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Diamonds Are No Longer Forever - Putting Emotion to Work for your Brands
The Diamond Producers Association recently released a new set of ads. They reintroduce the idea of diamonds to the relationships and aspirations of Millennials. This is a group for whom “forever” is a meaningless concept along with tradition, eternity and commitment. Their focus is the journey, not the destination.
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China Pulse - September 2016
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.7 percent at comparable prices in Q2 2016.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Ipsos Update - August 2016
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.