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Is your innovation research on its best behaviour?
This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.
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Data in Context: Vacations in Japan
A country briefing on Japan’s work and holiday habits, adding cultural depth to survey findings.
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Less than half of young Europeans consider themselves well prepared to enter the job market
Preparing the New Generation for the Future of Work.
A survey of European youth, employers and education actors
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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
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UN Women reports: Lebanon, Jordan, Iraq
Ipsos and UN Women report on Gender and Displacement caused by the Syria crisis.
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Ipsos House: The ideal arena for uncovering the truth behind human behaviour
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
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Generation Z - Beyond Binary: New Insights into the Next Generation
This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation in Britain, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.
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TREND OBS 2019: (AMERICA) I am what I do
A year and a half after the last edition, Trend Obs 2019 reveals a new search for balance, an attempt to regain control over the course of one’s life, at the cost of simplifying the outside world. But the exercise isn’t that simple and may herald other developments…
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[WEBINAR] New MR: Future of Video
On June 19, join us for the second session to look at the way video is expanding and evolving in the context of market research and insights.