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What worries the world - March 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 12 months.
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Consumer confidence shows stability in March global sentiment tracker
Current and Investment sub-indices decline slightly while the Expectations and Jobs indicators show little movement.
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Violence in democracies: The role of fake news, disinformation and social media
This Ipsos analysis for Les Entretiens de New York reveals a small minority in the US and France considers violence a viable means to achieve political goals. Support for democracy remains strong overall – but scepticism towards politicians, the continued spread of fake news and “filter bubbles”, as well as a certain distrust of facts and science, all help to weaken support for the way our democratic systems operate today.
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Data Dive: The keys to happiness
To mark International Happiness Day, we look at the relationship between five factors and how happy people are across 32 markets.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.
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AXA Mind Health Report: Employees are three times more likely to thrive if they work in a company that offers mental health support
AXA released the third edition of its Mind Health Report, a study aimed at identifying mental health and wellness issues in society in order to build solutions to mitigate them. The study was conducted in collaboration with Ipsos involving surveys of 30,000 people aged 18 to 74 from sixteen European, Asian and American countries.
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Data Dive: Looking back at how the world was feeling as the COVID-19 era dawned
In five infographics, we dive into people’s views on everything from the efficacy of self-isolation to closing country borders in the immediate wake of a global pandemic being declared three years ago this month.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.