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Ipsos Delivers a Curated Insight Ecosystem
Collaborative learning platform curates multiple streams of intelligence around clients’ business questions.
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The Path from Ad Blocking Purgatory to Programmatic Nirvana
Programmatic buying has led to a revolution in advertising. However, online users are now being presented with more ad-cluttered sites and, as a result, are turning to ad blocking software.
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First Quarter of 2016 - A Good Market, a Good Quarter
For the first quarter of 2016, Ipsos' revenue stands at €386.9 million, up 1.9% compared with the same period in 2015.
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Mobile Wallet Payments: The Next Big Wave in India
What is the common thread among business people, students, IT professionals, rural farmers and store owners in India? The smart phone…
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The Importance of Mystery Shopping in an Omni-Channel Retail World
The concept of omni-channel retailing is changing the way brands interact with customers in fundamental, transformative ways.
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Decisions, Decisions: Which Text Analytics Tool Is Right For You?
The opinion is now widely shared that the ability to extract actionable insights and intelligence from unstructured text is crucial for most organizations. So, you have your unstructured data in-hand. Now what? How do you get started? There are so many tools out there – which do you use?
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[EVENT] At the Middle East Social Media Festival in Beirut
Ipsos took part in the Middle East Social Media Festival which was organized by Right Services and Saint Joseph University (USJ), in Beirut, Lebanon on the 19th and 20th of May.
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Smarter Closed Loop Feedback
This white paper explores how to optimise the design of Enterprise Feedback Management and Voice of the Customer programmes to maximise the ROI and reduce customer complaints and churn.
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Don’t Kill the Analyst Just Yet
Interview on how Ipsos applies text analytics, including the pitfalls to avoid.
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Five Top Tips for Successful Text Analytics
This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.