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The Rise of Fakism
It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
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[EVENT] The Smart Home and the “Affluencer”
December 6 - The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.
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Malaysians Expectations of Budget 2018
Malaysians want the government to focus on three priorities: cost of living (55%), affordable housing (42%) and GST/ tax reduction (37%)
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[EVENT] Connected Health: The Physcian's View
December 1 - #IpsosSpeaks: Ipsos Healthcare Digital Doctor Report 2017
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World Luxury Tracking : Do you Speak Luxury? Consumers New Luxury Culture
The World Luxury Tracking (WLT) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. What can be said about their state of mind? And what about their experiences? What is their purchase journey? What are their expectations? The latest WLT wave covers: France, Italy, Spain, Germany, UK, USA, Saudi Arabia, the United Arab Emirate, and the emergence of maturing luxury consumers as well as a new Luxury Culture.
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[EVENT] Affluent Asia - 20th Anniversary Event in Hong Kong
On November 23, join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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[EVENT] Revolution@Work: from Fear to Expectation
On November 21st & 22nd, at Paris, join us to discover the results of our international study "Revolution@Work: from fear to expectation#
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[EVENT] Affluent Asia - 20th Anniversary Event in Singapore
On November 21, join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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Technology Tracker Q3 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?