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Ipsos Update - October 2018
October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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2018 US Politics - 42% of Americans Approve of Trump's Performance (September 26)
In this week's generic congressional ballot, Democrats have a 7-point lead over Republicans among likely voters.
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Beyond Populism? Two Years After
Two years on from Brexit and the election of Donald Trump, a major new Ipsos survey across 25 countries, revisits the topic of populism and ‘system is broken’ sentiment.
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2018 US Politics - 42% of Americans Approving of Trump's Job as President (September 19)
Among all Americans, Democrats (39%) hold an 8-point lead over Republicans (31%) in this week's generic congressional ballot.
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Last impressions also count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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New Zealand Issues Monitor - Concerns About Housing Grow
New Zealanders’ concerns about housing issues grow, while New Zealanders are also feeling more positive about the Labour-led government compared to last year when National was in power.
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2018 US Politics - 43% of Likely Voters Approve of President Trump’s Job Performance (September 12)
Among likely voters, Democrats have an 8-point advantage over Republicans if the election for Congress were held today.
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Foreign Countries and Kenya’s Development
While the President broke a record of sorts meeting three leaders in a span of one week, it will be the outcome of the meetings that Kenyans should be interested in…the meetings have presented Kenya with an opportunity to perhaps get the best from the antagonist ends that is [sic] the West and the East – with the US and UK as the epitome of Western influence. China represents the East.
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2018 US Politics - the Midterm Elections are Two Months Away (September 5)
Among registered voters, Democrats enjoy a 9-point lead over Republicans in this week's generic congressional ballot.
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Brazil Pulse - Consumer Confidence Dropped 1% Point - August 2018
The country is still heading in the wrong direction to 95% of Brazilians, and has been at this level since June 2017. To 86% of Brazilians, the mood regarding Brazil's future is of concern or outrage.