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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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How technology can fuel behavioral research – and enrich your insights
This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
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[Webinar] Maximizing your medtech launch plan
View our on-demand webinar presenting five simple maneuvers for maximizing your medtech launch plan
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US Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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Global Advisor: Views on Aging
Ipsos global study finds high levels of concern about aging and paints a worried picture of later life.
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The Super Bowl Creative Tool Box
No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
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The Future of ageing
Global study finds high levels of concern about ageing and paints a negative picture for later life.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
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Does your media plan maximize value, or just cut costs?
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.