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US Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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Global Advisor: Views on Aging
Ipsos global study finds high levels of concern about aging and paints a worried picture of later life.
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The Super Bowl Creative Tool Box
No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
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The Future of ageing
Global study finds high levels of concern about ageing and paints a negative picture for later life.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
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Does your media plan maximize value, or just cut costs?
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
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Global predictions for 2019
Global predictions for the world economy are less optimistic than in 2018
• Many countries also expect public unrest in the coming year
• After a hot 2018, most expect global temperatures to continue to rise
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Reuters/Ipsos Data: Core Political (01/30/2019)
Pessimism about the direction of the country continues to grow despite the reopening of the government this week.
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How to perform a retail SWOT analysis
All retailers face day-to-day challenges, yet despite today’s challenging climate, there are still plenty of opportunities to be had. By conducting a detailed retail SWOT (strengths, weaknesses, opportunities and threats) analysis, actionable insights can be gained to help retailers understand the future of their own organisation.