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JCDecaux trusts Ipsos to validate its Shanghai metro audience measurement tool
Ipsos announce the validation of the Metro Audience Metrix (MAM), an advanced audience measurement tool for subway networks developed by JCDecaux.
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Ipsos Encyclopedia - Neuroscience
By conducting foundational research to understand human decision-making and utilizing physiological measurements to unveil cognitive and emotional responses, Ipsos aims to better understand people, markets, and societies.
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Ipsos Encyclopedia - Product Testing
Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.
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Listen to us - A selection of Ipsos' finest podcasts
Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.
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