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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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The factors driving anti-incumbent anger
In seven charts, Melissa Dunne look at how everything from inflation to nostalgia to DEI could lead to more leaders being ousted from office in the year ahead.
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[Webinar] KEYS – Brand Talk LIVE
Join us for a very special edition of our Keys webinar with special guests... and special hosts!
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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
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Flair South Korea 2025: Shifts and Explorations – Decoding Emerging Trends and Opportunities
In our 2025 edition of Ipsos Flair South Korea, our local experts explore the current and future state of the Korean market.
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[Webinar] KEYS – The Year Ahead: Resilience Required
In our first KEYS broadcast of the year, we share perspectives on what’s on the horizon in 2025 and beyond.
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Ipsos Update – January 2025
Almanac, Predictions, Democracy … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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December 2024: Consumer confidence down globally for the second consecutive month
Sentiment declines sharply among many European countries according to the Ipsos Global Consumer Confidence Index for December 2024