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[EVENT] Global Business Influencers 2017 - USA Launch
Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
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Technology Tracker Q2 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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[EVENT] Global Business Influencers 2017 - European Launch
Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of agenda for many.
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What’s Your Brand’s Social Category?
Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception.
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Passive Simplicity - The Future for TV & Radio Audience Measurement
In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.
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[WEBINAR] Understanding Category Trends in the Age of the Consumer
Sept 14 - Staying ahead of trends in today’s rapidly shifting landscape is more important and more complex than ever before. In a world where ideas and influence can spread like wildfire, how do we better equip ourselves with the category understanding and depth of knowledge essential to success?
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[EVENT] NASPL Annual Conference
On September 13, join Ipsos at this year’s annual NASPL conference focused on helping you navigate the rapidly shifting lottery environment.
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Do We Still Need to Ask Questions?
Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?
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Designing a ‘Smarter’ Mystery Shopping Program
Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.
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Sticky Apps and the 5 Golden Rules
In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky.