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Entrepreneurialism alive and well in the time of the pandemic
Entrepreneurial spirit is up among women and younger adults.
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American reaction to the pro-Trump mob assaulting the Capitol
Snap Ipsos poll finds half of Americans think the unrest is an attempted coup.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and a look at the local story in a selection of countries.
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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U.S. and U.K. are optimistic indicators for COVID-19 vaccination uptake
New Ipsos-World Economic Forum survey following the release of a vaccine in the U.S. and U.K finds intentions to get vaccinated up in both countries, but down in several others as many worry about side effects.
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
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Brand purpose through the lens of personal values [Webinar recording]
In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.
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Anxiety, stress and loneliness: COVID’s toll on the lives of workers
New 28-country survey for the World Economic Forum reveals most employed adults report experiencing significant work-related disruption with a negative impact on their wellbeing.
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Diet, superfoods and wellbeing in India
Our new country briefing paper examines the latest food and wellness trends in India.
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“What Worries the World?”: The answer is still, predominantly, Coronavirus
COVID-19 continues to lead our ranking of the top global concerns for the ninth consecutive month as we round out the results of our global survey in 2020.