• Ipsos
  • Insights Hub
  • Trend detection study finds why meat replacements are succeeding

Trend detection study finds why meat replacements are succeeding

Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.

In today's fast-moving world of social media and online content, trends are elusive, challenging to pinpoint, and even more challenging to predict. Fortunately, modern-day technology allows companies to tackle trend analysis with ease.

Explore the story of a global meat processing company interested in the recent rise of meat replacement products. The company wanted to understand the influences behind this consumer trend and predict its trajectory. It had early-stage plans to launch a meat replacement line of its own and needed to understand the messaging and strategies of major players in the industry.

After implementing insights found in Signals, Synthesio's advanced trend analysis software, the brand saw a 15% increase in profits and an 18% increase in organic online conversations.

Download the 11-page report to see a step-by-step breakdown of how to implement crucial findings from trend analysis into your strategy.

The author(s)

  • Anna Tolette
    Synthesio, Social Intelligence Analytics, US

Related news

  • The Human Advantage Conference 2026: Highlights
    Artificial Intelligence (AI) Events replay

    The Human Advantage Conference 2026: Highlights

    Ipsos is proud to support The Human Advantage 2026, a flagship event bringing together some of the world's leading experts and key industry figures to explore how behavioural science, AI, and human intelligence can address the critical challenges facing businesses and society. Here's a look back at two days of live coverage.
  • [WEBINAR] KEYS: Dialling Up the S In Sustainability
    KEYS Events replay

    [REPLAY] KEYS: Dialling Up the S In Sustainability

    In the next episode of our KEYS webinar, we’ll be asking whether now is the time when organisations should be ‘dialling up the S’ in their sustainability initiatives.
  • [Webinar] Real-World Evidence: Empowering the Patient
    Healthcare Webinar

    [Replay] Real-World Evidence: Empowering the Patient

    Patient voices are now central to regulatory, HTA and commercial decisions. But how do we move beyond tick-box engagement to evidence that truly reflects lived experience? Join our expert panel for a 360° perspective on making patient-centricity work in practice.