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10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
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[EVENT] Who Cares What You Think? Do People's Voices Matter for Sustainable Development?
Join us for this panel event at which Ipsos will launch its new global Sustainable Development Research Centre.
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Canadian Economic Confidence Rebounds in 2016
But Albertans still have dismal assessment of the national (36%) and their local (26%) economies.
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[EVENT] Power to the People? The Global Rise of Populism
Ipsos is holding a major debate where we will dissect the momentous political events of 2016 and look forward to key elections in 2017.
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New survey shows Brexit vote slightly dents UK’s reputation among EU nations
Ipsos surveyed nearly 40,000 18-34 year olds across the G20 nations on behalf of the British Council, to measure perceptions of the UK pre and post-Brexit.
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Perils of Perception - Perceptions Are Not Reality: What the World Gets Wrong
These are the latest findings from the Ipsos perils of perception survey. The results highlight how wrong people across 40 countries are about some key issues and features of the population in their country.
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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
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Europe Update 2016 in Review
Europe has had a tumultuous year. We have taken a look at Ipsos’ research across Europe and found 10 things which each tell us something about how 2016 felt to Europeans - as citizens, voters, consumers, employees ... or holidaymakers.
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Great Expectations 2016 - Are Service Expectations Really Rising?
Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.
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Most Canadians Expect Companies to Support Causes and Make a Profit
New Ipsos study reveals how Canadians feel toward cause marketing. Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations.