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Ipsos collaborates with Kearney to deliver game-changing market intelligence and insights
Ipsos, the leading market research company, and Kearney, a top global management consulting firm, today announced a collaboration to share real-time consumer market data and intelligence with Kearney’s Consumer Institute.
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Germany retains top “Nation Brand” ranking, the UK emerges ahead of Canada to round out the top three
The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year. There are major ranking slips in the top-10 with France’s ranking declining by three positions from second place in 2019 to fifth place in 2020, and the United States’ ranking dropping from sixth place last year to 10th this year.
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Spotlight on the US during COVID-19
During the Coronavirus pandemic, Americans have looked to their political figureheads for how to respond to the crisis.
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Spotlight on Brazil during COVID-19
Huge numbers of cases and deaths, alongside conflicting messaging, have defined the country’s pandemic experience.
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Widening the cracks: A spotlight on Italy during the pandemic
COVID-19 has exacerbated gender gaps which existed before the crisis.
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How COVID-19 has brought behaviour change thinking into focus
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
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Outside the U.S., Biden is the clear favorite
In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
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When will the vaccine cure your industry? [Webinar recording]
Listen in to hear a potential timeline of vaccine acceptance, and project out into 2021 what the impacts will be behaviours, habits & values.
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Brand Biden vs Brand Trump
With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”.